I have been tracking our stats in the search engines and noticed last week that The Day I Became A Pirate is doing really well for several popular book searches.
It looks like Amazon has noticed, too…
Amazon sells a book titled ‘How I Became A Pirate‘, which is a popular and very nicely done pirate book that has gone on to spawn plays and various other media offshoots. The book ‘How I Became A Pirate‘ is quite wonderful, and deserves every bit of the attention it has received.
It looks like Amazon has noticed that my book is doing fairly well for searches in the pirate book genre, and they have taken to starting up a PPC advertising campaign using the words ‘Day I Became A Pirate‘. -Very clever, indeed.
I must admit it does seem a bit ‘poachy’ to use the word ‘day’ in their advertising, since it is the primary distinction between ‘The Day I Became A Pirate‘ and ‘How I Became A Pirate‘. Regardless, I think I can consider this to be among the highest forms of flattery; It’s not every day that an online powerhouse makes a move to advertise against a fledgeling newcomer.
Check it out yourself: Do a search for ‘the day i became a pirate’ and notice that ‘Day I Became A Pirate‘ at Amazon comes up in the first PPC location. The word ‘day’ doesn’t appear in the title of ‘How I Became A Pirate‘ (the book being advertised), and the PPC ad only appeared in the last few weeks, indicating that they noticed my book and are working to compete directly against it in search results.
-Looks like we’re getting noticed!
If you are looking for a fun printed book to read to the kids, How I Became A Pirate by Melinda Long and David Shannon is a great choice. If you are looking for an interactive pirate book to read on your iPhone or iPad, The Day I Became A Pirate is always my top recommendation.
